Imagine you're driving home after a long day at work. As you approach an intersection, you notice a bright yellow signal border that immediately catches your attention, prompting you to slow down. Without even realizing it, you've just interacted with a “Proven Safety Countermeasure”—one of 28 strategies that the Federal Highway Administration has identified to reduce crashes and save lives. But why aren’t these simple solutions implemented everywhere? 

On this episode of Infrastructure Insights, we’ll dive into that answer with B&N’s Kendra Schenk and Megan Valentine to discuss what communities and engineers are doing to proactively improve safety for everyone.? 

As mentioned in the episode, you can read Kendra and Megan’s synthesis report here.